Born in 1977, this iconic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most internationally known brands such as Apple and Nike. Furthermore thanks to numerous publications in the press, the fiction turned into reality. When customers tried to purchase these imaginary products, the orders flooded Ora-Ïto’s web site. This became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC).
During the years 2000, Ora-Ïto dedicated himself to his own studio and the creation of real products in all sectors of design, architecture and communication. His creations conceal the codes of a new luxury, timeless and universal with the same minimal work. Ïto has collaborated with many manufacturers, including Vondom where the collection UFO includes a contemporary rug.